In writing this, I am reminded of an old joke/quip to the effect that “All that separates man from the animals is our ability to rationalize.” I’d add “And accessorize” but that’s neither here nor there. The reality is that humans are able to engage in amazing mental gymnastics sometimes. As psychologists put it, we are slaves to cognitive bias. In this context, I want to look at an odd little paper addressing what they call the dieter’s paradox.
Chernev A. The Dieters Paradox. Journal of Consumer Psychology. (2001) 21: 178-183.
Cognitive Bias in Diet and Exercise
I don’t know if I’d say that people do or do not engage in more cognitive bias when it comes to nutrition than in other areas of life but but there is no doubt that they do. Some of this is conscious but much of it can be chalked up to either unconscious behaviors, misunderstandings (or a lack of information/education) or mishearing or misinterpreting the message. … Keep Reading